Visit the International Business, fourth edition, Companion Website International business / Alan M. Rugman, Simon Collinson, Richard M. Hodgetts. —4th ed. p. cm. Includes bibliographical .. Fifth screening: competitive environment. International business / Alan M. Rugman, Simon Collinson Rugman, Alan M · View online · Borrow · Buy 13 editions of this work. Find a specific edition. International business / Alan M. Rugman, Simon Collinson. – 5th ed. Harlow, England ; New York: Prentice Hall Financial Times, pages, , English.

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This sixth edition of International Business delivers a inteernational guide to the subject from authors who keep pace with the ongoing developments in both theory and practice. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China.

Pearson – International Business, 6/E – Alan M. Rugman & Simon Collinson

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Backcover Copy Business is becoming increasingly international, as the interaction, exchange and interdependence between nations, firms and people around the world keeps on growing. This links to a new focus on innovation, adaptability and entrepreneurship as necessary strategic capabilities for firms large or small, from mature, emerging or developing economies. Seller information oneplanetbooks For additional information, see the Global Shipping Program terms and conditions – opens in a new window or tab This amount includes applicable customs duties, taxes, brokerage and other fees.

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International Business (5th Edition)

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